Campa becomes official sponsor of BCCI cricket series in India: Reports | Cricket News – Times of India ...Middle East

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Campa becomes official sponsor of BCCI cricket series in India: Reports | Cricket News – Times of India
NEW DELHI: Reliance Consumer Products-owned soft drink brand Campa has secured a multi-year deal with the Board of Control for Cricket in India (BCCI) to become one of the official central sponsors for all cricket series played in the country, starting this year, according to a report by The Economics Times. This agreement effectively sidelines rivals Coca-Cola and PepsiCo for BCCI matches held in India, according to executives familiar with the matter.Under the deal, Campa will enjoy exclusive on-stadium presence, pouring rights, and a beverage partnership for all cricket matches played in India during the agre

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