Maldives row: MakeMyTrip claims 3,400% jump in searches for Lakshadweep, launches ‘Beaches of India’ campaign ...Middle East

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Maldives row: MakeMyTrip claims 3,400% jump in searches for Lakshadweep, launches ‘Beaches of India’ campaign
New Delhi: Online travel company MakeMyTrip on Monday announced the launch of a ‘Beaches of India’ campaign after seeing more than a 3,400 per cent jump in searches related to Lakshadweep since Prime Minister Narendra Modi visited the island. “We have observed a 3,400 per cent increase in on-platform searches for Lakshadweep ever since Honorable PM’s visit,” the travel company posted on X, formerly known as Twitter. “This interest in Indian beaches has inspired us to launch a ‘Beaches of India’ campaign on the platform with offers and discounts to encourage Indian travellers to explore country’s stunning beaches. Keep watching this space!.” Amid the online boycott Maldives campaign, the Del

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