Young Indians average 7 hours on social media, says IIM-Rohtak study ...Middle East

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Young Indians average 7 hours on social media, says IIM-Rohtak study
New Delhi: A study by the Indian Institute of Management (IIM) Rohtak on social media usage by youth revealed that the average screen time of a male is 6 hours 45 minutes while that of a female is 7 hours 5 minutes. The study also revealed that about 60.66 per cent of the youth use social media platforms, with its highest usage during evening hours. The highest viewership — more than 50 per cent — is of content related to entertainment. According to the IIM, there has been an unprecedented increase in the use of smartphones and social media platforms across the world in the last decade. With affordable data plans and increasing internet facilities, a large number of youth in the country are

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