Box Office: Existential Crisis Ahead As Hollywood Rethinks What Makes a Hit ...Middle East

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Box Office: Existential Crisis Ahead As Hollywood Rethinks What Makes a Hit
One out of every five moviegoers has vanished since the pandemic, according to research compiled by one Hollywood studio. Whether they’ll ever return to see a film on the big screen is anyone’s guess — and, if they do, when. It’s an alarming stat that offers some explanation as to why the box office turned on its head in 2023, leaving the film industry bewildered and befuddled. Superhero fare — the genre that helped prop up the business for well over a decade — no longer got a free pass as megabudget pics bombed, including The Flash and Aquaman and the Lost Kingdom, both from DC, and Marvel Studios’ The Marvels.  “Audiences’ tastes are changing, and it feels like they want more chall

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