Peloton teams up with TikTok to redefine the fitness experience ...Middle East

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Peloton teams up with TikTok to redefine the fitness experience
Peloton is taking on TikTok.  The exercise and fitness company announced the launch of a partnership with the social media platform in which Peloton will host a new fitness hub dubbed #TikTokFitness. This effort — #TikTokFitness Powered by Peloton — will bring Peloton’s workout content to the TikTok audience. This marks the first time the fitness company is creating a hub for specialized content outside of its own channels. The idea is that by tapping into the hashtag #TikTokFitness — which has 1 billion active users — Peloton will be able to expand its reach to more people globally. “Peloton and TikTok both move at the speed of culture to better serve our respective

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