The Fitness & Wellness Moves That Defined 2023 ...Middle East

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In the first full year of post-pandemic life, the fitness and wellness industry has seen its fair share of headlines, both positive and negative.  While dealmaking has cooled off some from its pandemic-era high, there still were plenty of major fitness and wellness moves in 2023, including brand partnerships, nine-figure funding rounds and celebrity endorsement deals.  Athletech News recaps the eight fitness and wellness moves that defined 2023, and forecasts what each could mean as we enter a new year. credit: Lululemon/Peloton 1. Peloton, Lululemon Strike Content & Apparel Partnership  Two of the biggest brands in the fitness and activewear categories joined forces in a major way in 202

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