Coca-Cola renews its partnership with ICC for another eight years ...Middle East

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Coca-Cola renews its partnership with ICC for another eight years
International Cricket Council (ICC) and Coca-Cola extended their partnership for the next eight years. The new deal would run till 2031, when India and Bangladesh would jointly host the ICC Men’s Cricket World Cup. The renewed deal is among the longest-ever associations between ICC and a single brand. With the latest deal, the Coca-Cola and ICC partnership will span a total timeline of 13 years, from 2019 to 2031. The Atlanta-based beverage major entered into a four-year partnership with the ICC in 2019. The agreement includes partnership for all men’s and women’s events, which include the ICC Cricket World Cups, ICC T20 World Cups, and ICC Champions Trophies through the end of 20

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