These Web3 companies are embracing Web2 principles to reach users more interested in restaurant rewards than blockchains ...Middle East

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These Web3 companies are embracing Web2 principles to reach users more interested in restaurant rewards than blockchains
There is a joke in tech circles that “if the user experience is bad, it must be Web3.” While the focus on incorporating blockchain technology is a priority, there is a growing concern that, in pursuit of this innovation, valuable lessons learned from Web2 in terms of user interface (UI) design are being overlooked—and that it’s hindering broader adoption. Web3 should embrace proven user experience (UX) practices from Web2 rather than reinvent the wheel, ensuring a more familiar and user-friendly transition into the next phase of the internet. Otherwise, there’s significant risk of alienating mainstream consumers and ending up with products accessible only to a small, tech-savvy niche. Year

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