The Deals: WMG to Help Study ‘Music as Medicine’; Secretly to Distribute for Madlib, David Gray & More ...Middle East

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The Deals: WMG to Help Study ‘Music as Medicine’; Secretly to Distribute for Madlib, David Gray & More
Warner Music Group has partnered with British health tech start-up MediMusic to trial “music as medicine” to help relieve pain, anxiety and stress. MediMusic will conduct research testing in several closed randomized controlled trials in both the United States and the United Kingdom that will deliver playlists from the Warner Music catalog to patients and sample groups to observe how they respond to the music in real-time. “MediMusic’s proprietary algorithms extract the relevant features from the digital DNA of a piece of music, resulting in a fingerprint for healthcare use,” according to a press release, with the hel

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