LALIGA’s India Game Plan: Using Cricket To Expand Football Horizon – Forbes India Blogs ...Middle East

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LALIGA’s India Game Plan: Using Cricket To Expand Football Horizon – Forbes India Blogs
In 2019, LALIGA roped in cricket captain Rohit Sharma as the first Indian ambassador of the league. Adaptability, Innovation and Market Intelligence: Our presence and operations in India can be summed up in these three words. With a presence in over 40 countries across the globe through our delegates network, LALIGA’s popularity is a product of the league’s attractiveness to pull in the best talent football has to offer and the unique heritage its clubs possess from a Spanish pedigree. With each club distinctively setting itself apart from another through nuances in geography, dialect, economic situation, and character, so too is the situation concerning LALIGA’s operations in our dele

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