Puma Terminates Sponsorship of Israel’s National Soccer Team. Here’s What to Know ...Middle East

Time - News

Puma will terminate its sponsorship deal with the Israeli Football Association (IFA) in 2024, but the sportswear brand says the decision is unrelated to the Israel-Hamas war. A spokesperson for the German brand told TIME in a statement that the decision was made at the end of 2022 as part of its new “fewer-bigger-better” business strategy. [time-brightcove not-tgx=”true”] “The review of the existing roster of national teams along certain KPIs such as commercials and participation in major international tournaments led to a few changes,” the statement added. A sponsorship deal with Serbia will also expire in 2024. Puma lost its most prominent soccer sponsorship deal, w

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Puma Terminates Sponsorship of Israel’s National Soccer Team. Here’s What to Know ...Middle East

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