Dar Group announces new global brand at COP28 ...United Arab Emirates

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Dar Group announces new global brand at COP28
Dar Group has announced it is rebranding to Sidara. The firm says the new global brand reflects the group’s ambitions and mission of building a healthier, more equitable world, where humanity and nature coexist in harmony. The new brand was unveiled for the first time at COP28 in Dubai. A family-owned business of around 19,000 people across more than 300 locations, Sidara specialises in infrastructure, architecture, project management and the energy sectors. “We explore design-level insights for the aviation, healthcare, mobility, data centre and urban hydrogen sectors and chart concrete pathways to zero emissions. It is an apt symbol of our mission to create environments, where humanity and

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