Behind the Tech: Building Trust in an Evolving World of Counterfeits With Entrupy ...Middle East

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Behind the Tech: Building Trust in an Evolving World of Counterfeits With Entrupy
source : Bloomberg News Today ( Middle East ) () 24
The fashion industry has a big problem when it comes to counterfeits. And today, luxury knockoffs are only getting more indistinguishable, more perfect and more readily available so that even retailers are getting duped when one is placed on their counter for return. When Entrupy entered the scene in 2016 as an AI-powered authentication tool, it unveiled a cutting-edge solution to what was becoming what Vidyuth Srinivasan, founder and chief executive officer of Entrupy, told WWD in 2018 was an “unglamorous but pretty unsurmountable counterfeit problem.” Entrupy’s 2023 State of the Fake report found that across all categories, including consumer goods and digital piracy of entertainme

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