Seabourn hails trade partnerships as 2024 set to hit company record for bookings ...Middle East

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Seabourn hails trade partnerships as 2024 set to hit company record for bookings
05 Dec 2023by Sarah Dennis Ultra-luxury cruise operator Seabourn has reaffirmed the importance of the trade to its business, as it looks ahead to a record 2024 while celebrating 35 years in operation.  Sarah Dennis Editor (interim) Sarah Dennis Editor (interim) Seabourn’s expedition offer has seen 50% of new-to-brand customers. Speaking at its business update in London last week, Seabourn VP of UK, Europe and MEA Lynn Narraway outlined the importance of Seabourn’s travel agent partners – revealing that nearly 90% of sales come from the trade.   “Our agent partners are more important than ever before,” Narraway insisted, who pointed to technological innovations – i

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