HSMAI Insight: The Current Group Business Landscape: 12 Trends on the Relationship Between Group Travel and Hotel Sales ...Middle East

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HSMAI Insight: The Current Group Business Landscape: 12 Trends on the Relationship Between Group Travel and Hotel Sales
Group business comes in many forms – corporate, sports, entertainment, government, religious, etc. – and it is an essential piece of hotel sales. With the dreaded pandemic in the rearview mirror, the Rising Sales Leader Council discussed group travel’s current state, how it has shifted, and where it is headed.

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