Fast fashion or sustainability? Canadians likely to face dilemma this holiday season – National

Lisa Simmons is used to helping customers check off their Christmas lists at her women’s clothing store during the holiday season, but she says this year has been far less busy than usual. Simmons is the owner of Lemonberry in Aurora, Ont., which has been in business for over 20 years. She describes the store as eco-conscious, with local manufacturing and sustainability at the front of mind. “Unfortunately, I actually find it more challenging this year than I did during COVID,” Simmons told Global News. She says she’s always had customers who are knowledgeable about sustainable shopping and who value purchasing quality over quantity. While they still come by, she says the volume of custom

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