Global Hotel Alliance Reveals 2024’s Top Destinations and Travel Motivators ...Middle East

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Global Hotel Alliance Reveals 2024’s Top Destinations and Travel Motivators
Aiming to forecast the travel landscape for the upcoming year, Global Hotel Alliance (GHA)—the world’s largest coalition of independent hotel brands—has uncovered the most sought-after destinations for 2024, as well as the motivating factors compelling travelers to visit them. A survey taken among loyalty program members discovered that Japan and Thailand are in the lead, trailed by Spain , Canada, and Hawaii. The research also revealed some key motivators of current traveler behavior, including the desire to see new destinations and enjoy fresh experiences. Europe emerged as global travelers’ most coveted region for in the coming year, while, in As

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