Small Business, Big Lessons® – Selling Solutions vs Parts is Parts ...Middle East

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Small Business, Big Lessons® – Selling Solutions vs Parts is Parts
Are you in a constant pricing conversation with your customers or prospects? Are they always looking for the lowest price? This is common when you can’t bundle or create a “solution”. When thinking of a solution you are helping to solve a larger problem for your customers. Are you able to sell them a car or parts to build their own. If they are looking for parts – that reminds me of an 80’s Wendy’s commercial “Parts is Parts”  I have never seen anyplace that sells parts consistently having; the fastest shipping, the lowest prices, along with the best quality. The case Wendy’s was trying to make was they had the best product and was not focused on price. In your business, even if “parts” focu

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