Paolina Russo Creates Digital Runway Looks for Roblox ...Middle East

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Paolina Russo Creates Digital Runway Looks for Roblox
Paolina Russo, the London-based fashion label shortlisted for the 2023 LVMH Prize, has worked with digital fashion platform Sknups to translate three key looks of its fall 2023 collection for Roblox, an online game platform with more than 65 million daily active users. Launching Thursday, the collaboration will be accompanied by an installation at Dover Street Market London. Russo, who heads her namesake label together with Lucile Guilmard, said: “Our work is heavily inspired by gaming and online universes. Roblox is a massive world, closely related to building, making, and community — themes that deeply resonate with our work.” Through the partnership, facilitated by 1 Granary, t

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