Consumer Caution Marks Holiday Shopping – Global Cosmetics News ...Middle East

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THE WHY? Black Friday sales in the U.S. have shown consumers are spending cautiously, signalling a potentially subdued holiday shopping season. This trend may result in modest earnings for retailers in the upcoming year, contrasting with the higher spending seen in the post-pandemic period. THE WHAT? Data indicates that online sales are experiencing minimal growth, with predictions of the slowest increase in recent years. Factors such as lower personal savings post-pandemic, persistent inflation, and higher interest rates are influencing consumer spending habits. Many shoppers are waiting for bigger discounts, and some have been disappointed with the current offers. Retail experts suggest

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