Online consumers shy away from sponsored product listings ...Middle East

Sometimes it doesn’t pay to advertise. Such are the findings of a study led by a UC Riverside business professor that examined the value of participating in the “sponsored” product advertising spaces offered by major online shopping platforms such as Amazon.com and eBay. Mingyu “Max” Joo Sellers pay platforms advertising fees per click for such spots, which label the products as “sponsored” or, on some platforms, as “ad,” and place them in designated ad slots blended into search query results viewed by consumers. Platforms and sellers expect the “sponsored” and “ad” signs to be more visually prominent. Consumers, however, tend to view sponsored listings with suspicion and often prefer

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Last updated : 28 Nov 2023 clock 04:52 AM

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Online consumers shy away from sponsored product listings ...Middle East

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