Auto Attraction: Are Car Companies Cool Enough To Work For? ...Middle East

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Auto Attraction: Are Car Companies Cool Enough To Work For?
MotorTrend, in partnership with BlackBerry, set out to highlight the heroes of the Software-Defined Vehicle revolution. The pioneers who led the way and the innovators behind what’s to come. These are the people plotting the future of transportation as we know it, using software as the catalyst. In order to achieve this, MotorTrend created a 172-page book, a 22-minute documentary, and hosted the first-annual Software-Defined Vehicle Innovator Awards in Las Vegas during CES 2023. Click Here to download the 172-page eBook and watch the Coding The Car documentary. A version of one of the stories  from the Coding the Car publication is presented below. Consumers may not know or care what a

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