Intense Popularity Won’t Spare TV Sports From Big Challenges Ahead ...Middle East

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Intense Popularity Won’t Spare TV Sports From Big Challenges Ahead
(Photo by Doug Pensinger/Getty Images) Getty Images This should be an epic time for sports on TV: This week’s Monday Night Football rematch of February’s Super Bowl set a viewership record. The NBA’s first in-season tournament promises to become a lucrative new fixture. College football’s massive conference realignment, and next year’s greatly expanded playoffs, should drive big viewership. Even stodgy old Major League Baseball had a viewer renaissance this summer, thanks to big rules changes that livened and shortened games. Overall, sports-rights spending is projected to jump from $15.3 billion this year to $22 billion by 2027, according to data released by consultancy Parks Associates

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