Saudi Arabia launches its biggest travel campaign in China. Will Chinese tourists bite? ...Middle East

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Saudi Arabia launches its biggest travel campaign in China. Will Chinese tourists bite?
What Happened: On November 17, the Saudi Tourism Authority (STA) landed in Shanghai to launch its biggest integrated travel campaign in China. Over 13,000 visitors flocked to the Bund to participate in the Saudi Souk Festival, a celebration of Saudi Arabia’s culture, heritage, and natural beauty, and enjoy live performances along the waterfront. Running from November 17 to 23, the Saudi Souk Festival features food, traditional attire, and live performances. Photo: Xiaohongshu As part of the campaign, STA released a series of Saudi experience films on national TV and major tech platforms in China, such as Ctrip, Mafengwo, and Tencent, reaching hundreds of millions of viewers at home. The film

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