Long-dormant Skiwear Brand Elho Is Schussing Back, Freestyle ...Middle East

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Long-dormant Skiwear Brand Elho Is Schussing Back, Freestyle
Prized as a maker of daring, mold-breaking skiwear in the ’70s, Elho is schussing back after 20 years of dormancy — and it’s already on the twisting back of Swiss freestyle champion Andri Ragettli, almost a year before the official launch. Spearheading the revival is Berlin-based art director Donald Schneider, the creative guru who conceived H&M’s groundbreaking collaboration with Karl Lagerfeld in 2004, and whose eponymous creative agency in Berlin has since revved up many brands via buzzy celebrities and “hype” marketing. Ragettli has been wearing Elho’s performance jackets and “jet pants” while training for upcoming competitions this winter, giving his 631,000 followers on Instagr

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