Sobeys owner expands annual grocery price freeze between now and January | CBC News ...Middle East

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Sobeys owner expands annual grocery price freeze between now and January | CBC News
Grocery chain Sobeys is rolling out its annual price freeze on thousands of food items over the holiday season, and expanding it more than usual in the face of heightened consumer concern about inflation. It’s customary for grocery chains to hold prices steady as much as possible during the busy holiday season, but Nova Scotia-based Empire Company — which owns Sobeys, FreshCo, Foodland, Farm Boy, Longo’s and Safeway — says it is taking that policy one step further this year to include more items. “Typically, we would hold prices on approximately 90 per cent of packaged products during this time,” spokesperson Andrew Walker told CBC News in a statement.  This year, the chain says the “total

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