How Mini Beauty Became Big Business ...Middle East

When Fenty Beauty entered Target via Ulta Beauty last month, it had the markers of a mass diffusion line: a new brand name, Fenty Snackz, and lower price points. But the products themselves were no different from Rihanna’s core Fenty Beauty assortment of Gloss Bomb Universal Lip Luminizers or Match Stix Contour Skinsticks — they were just smaller. Once relegated to grab-and-go checkout bins, mini-sized or travel-sized beauty products are finding a more prominent position in retailers like Target, Sephora or Ulta Beauty. At Ulta Beauty locations, mini products are often dispersed throughout stores, sometimes placed next to their full-size counterparts. Rather than approach mini beauty items

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Last updated : 16 Nov 2023 clock 08:49 AM

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How Mini Beauty Became Big Business ...Middle East

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