Shein and Amazon Are Both Good for the Ad Business ...Middle East

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Shein and Amazon Are Both Good for the Ad Business
If you’re a fashion plate on a budget, you’re probably a fan of Shein, known for selling ultracheap and trendy clothes. By all accounts, it’s popular with the kids. As we scooped today, the Singapore-based online store’s global revenue surged 40% in the first three quarters of this year, which means its revenue is now bigger than that of another fast-fashion retailer, H&M. We’ve no doubt that Shein’s investors, including Sequoia Capital and General Atlantic, love the company. Chances are there’s another group of fans over at Meta Platforms, the owner of Facebook and Instagram. Meta appears to be a major beneficiary of Shein’s ad spending—and the money that Amazon spends on ads in response

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