American Express Unveils AR Shopping for Small Business Saturday ...Middle East

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American Express Unveils AR Shopping for Small Business Saturday
American Express has announced its “Door to Shop Small” program for Small Business Saturday. The program by the global integrated payments company is an augmented reality shopping experience to help shoppers find and shop SMBs across the U.S. through physical and virtual shopping. According to a newly released 2023 American Express Shop Small Impact Study, which polled more than 1,000 U.S. adults, 55 percent of SMB owners said Small Business Saturday will help contribute to their overall holiday sales this year. Just over half of consumers stated that they will seek out SMBs over big-box retailers for gifting this season. Moreover, shoppers said they are seeking out SMBs to find uniq

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