Diwali Takes Its Place as the Next Big Shopping Holiday ...Middle East

Diwali, the five-day festival of lights that begins Sunday, is India’s biggest holiday, but local retailers haven’t leveraged the religious and cultural event to the extent that Christmas has been commercialised in the West. And it doesn’t yet stack up to the big shopping frenzies in China and the US. Last year, an Indian retail trade group estimated spending across all categories around the holiday totalled $15 billion, which sounds like a lot until you consider that Alibaba alone recorded $85 billion in Singles Day sales via its platforms in 2021. That’s not the whole story though. Singles Day sales have almost certainly peaked (Alibaba doesn’t release raw numbers anymore, rarely a good

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Last updated : 12 Nov 2023 clock 04:25 PM

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Diwali Takes Its Place as the Next Big Shopping Holiday ...Middle East

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