India’s Cricket World Cup Showcases a Global Investment Opportunity ...Middle East

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India’s Cricket World Cup Showcases a Global Investment Opportunity
Today’s guest columnist is Girish Punjabi, managing director at The Raine Group. Following a successful G20 summit, India is hosting another global gathering—the ICC Cricket World Cup 2023, which has returned to India after 12 years. In this period, India has established itself as the commercial center of the sport, with a huge fan base that consists of traditional cricket enthusiasts, new young fans and, increasingly, women. This passion and conviction have drawn in global and Indian advertisers, even as 10-second ad spots are being priced at a 40% premium when compared to the 2019 World Cup. The recent India-New Zealand match set a record of 43 million concurrent streams on Disney+

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