TikTok Can Boost Streams — But Can It Jump-Start Ticket Sales, Too? ...Middle East

When artists announce a new tour, ticket sales tend to exhibit a pattern: An initial surge of fan enthusiasm followed by a gradual decline in interest. So, Tim Collins, who manages the Swedish artist Benjamin Ingrosso, was surprised to see demand for tickets to see his client increase throughout his summer tour. “At the beginning of the tour, we hadn’t sold out,” Collins says. “With every show we did, interest in him became bigger. And it was mainly because of how TikTok talked about him throughout the tour.” Related

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TikTok Can Boost Streams — But Can It Jump-Start Ticket Sales, Too? ...Middle East

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