Illinois Swimmer Cara Bognar Bringing NIL Opportunities to Athletes From Non-Revenue Sports ...Middle East

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Illinois Swimmer Cara Bognar Bringing NIL Opportunities to Athletes From Non-Revenue Sports
By Riley Overend on SwimSwam When college athletes were granted the ability to profit off their name, image, and likeness (NIL) in 2021, University of Illinois swimmer Cara Bognar saw something that most others overlooked: an opportunity for swimmers and other non-revenue athletes to cash in on their publicity rights. In the fall of 2021, Bognar returned back to campus after a summer home in South Carolina teaching swim lessons, an effort that required the help of two siblings due to high demand. She found a similar demand for private training sessions in Champaign, Illinois, sparking the idea for Top Tier Lessons. “I quickly realized that most of the brand deals were between that top 1% of

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