COMPANY PROFILE Zara – Internet Retailing ...Middle East

An exclusive case study in the recently published RetailX Global Fashion 2023 report covers Zara’s transformation from a boutique called Zorba, after the movie Zorba the Greek, into the largest company in the Inditex Group’s retail portfolio. Today, the retailer is the epitome of quality fast fashion, reputedly able to develop, create and get new designs to stores within a week – much faster than the three to six month industry average. This is a direct result of the company’s long involvement with just-in-time (JIT) production techniques, which it has used since 1990 – again, very much ahead of the rest of the industry. Such processes have allowed Zara to be very self-contained across t

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COMPANY PROFILE Zara – Internet Retailing ...Middle East

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