Hooray for the Hollywood sign ...Middle East

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Hooray for the Hollywood sign
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No one thought things would turn out the way they did. It was just that back in 1923, real estate developers S.H. Woodruff and Tracy Shoults had a problem: Most people in Los Angeles at the time were living downtown, south of Wilshire. Sales for their new housing development, nestled at the foot of the Santa Monica mountains, were sluggish. So, businessman Jeff Zarrinnam says, they had an idea: “They came up with this gigantic sign that said Hollywoodland. It was only supposed to last about 18 months.” A sign advertises the opening of the Hollywoodland housing development in the hills on Mulholland Drive overlooking Los Angeles, c. 1924.  Underwood Archi

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