[INTERVIEW] Designer aims to put Korean fashion on world map with MMAM ...Middle East

MMAM is a contemporary fashion brand that has doodle drawing as its signature pattern. Courtesy of MMAM Park Hyun transforms doodle art into fashion By Lee Gyu-lee K-pop and K-drama have been growing in popularity worldwide in recent years, securing their footing on the global stage and bringing the spotlight to Korea’s culture. However, despite the rising interest, Korean fashion is still an uncharted territory to some audiences around the world. Hoping to challenge the status quo, Park Hyun, the CEO and designer of MMAM, made it her personal mission to bring K-fashion to center stage in the global market with her designer brand. “In Europe, designers often launch brands with a uniqu

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[INTERVIEW] Designer aims to put Korean fashion on world map with MMAM ...Middle East

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