On Monday, October 30, at Apple’s Scary Fast special event unveiling the all-new MacBook Pro with the M3 family of chips and 24-inch iMac with M3, there was an unseen star of the show working behind the scenes. All of the presenters, locations, and drone footage in the event were filmed using iPhone 15 Pro Max, the preferred smartphone for creative pros and filmmakers. Led by documentary film director Brian Oakes, known for the award-winning Jim: The James Foley Story and Living with Lincoln, Scary Fast put iPhone 15 Pro Max right in the middle of the action.
“There is nothing quite like MacBook Pro. With the remarkable power-efficient performance of Apple silicon, up to 22 hours of battery life, a stunning Liquid Retina XDR display, and advanced connectivity, MacBook Pro empowers users to do their life’s best work,” said John Ternus, Apple’s senior vice president of Hardware Engineering. “With the next generation of M3 chips, we’re raising the bar yet again for what a pro laptop can do. We’re excited to bring MacBook Pro and its best-in-class capabilities to the broadest set of users yet, and for those upgrading from an Intel-based MacBook Pro, it’s a game-changing experience in every way.”
Besides the Liquid Retina XDR display, Macbook Pro features a built-in 1080p camera and six-speaker sound system.
The new tech shown off at Apple's latest M3/Macbook Pro event was impressive but perhaps the most shocking part was that the entire thing was filmed on an iPhone, and nobody could tell.
I watched the event live and was impressed by the cinematography the entire time. Never once did I guess anything was filmed on a phone. What blew my mind even further is that shots that I was 100% sure were CGI, were actually filmed with an iPhone on a drone. Watch the video above to see the quick behind-the-scenes look.
According to Apple, the M3 Neural Engine is capable of 18 TOPS, whereas the A17 Pro Neural Engine is capable of 35 TOPS. It's hard to say for certain, but it is possible that the iPhone 15 Pro requires a higher performing Neural Engine for features like computational photography and Face ID, whereas the M3 can compensate in other areas like machine learning by utilizing its additional GPU cores.
Taken together, it's presently unclear what real-world difference these changes make to M3 performance when pitted against Apple's equivalent precursor chips in various usage scenarios, especially given that the latest processors include new Dynamic Caching memory allocation technology which ensures that only the exact amount of memory needed is used for each task.
Personally, I see no need to upgrade any of my machines here just yet. I’m typing this on an M2 MacBook Air, a device which clearly won’t be getting the M3 upgrade until next year, which is fine.⁴ This machine is more than capable as-is. My work machine is an M1 Pro MacBook Pro, and while that jump seems more significant, that machine also is never really taxed by anything I do. But I’m sure it will be great for actual professionals in creative fields. Not just some guy always doing email. The iMac was a much larger and overdue upgrade.
Anyway, it was a nice, quick event with some impressive upgrades. I’m not sure it should have been touted/played-up as much as it was,⁵ but Apple has the power to make events out of such things, so why not? It’s all just marketing anyway. In the end, the show itself was, yes, scary fast.
Read more
World Series Game 4: Rangers vs. D-backs 11-7 Mexicans are celebrating Day of the Dead
Sarah H
Also on site :