‘Africans want to wear Africa’: The continent’s fashion industry is booming ...Middle East

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‘Africans want to wear Africa’: The continent’s fashion industry is booming
Africa’s fashion industry is rapidly growing to meet local and international demands but a lack of adequate investment still limits its full potential, Unesco said Thursday (Oct 26) in its new report released at this year’s Lagos Fashion Week show. Currently valued at US$15.5bil (RM74.01bil) worth of exports annually, the earnings from the continent’s fashion industry could triple over a decade with the right investment and infrastructure, according to Unesco director-general Audrey Azoulay. Azoulay launched the organisation’s first report on fashion in Africa in Nigeria’s economic hub of Lagos. Read more: ‘Full of style’: Kibera Fashion Week spotlight

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