Bud Light becomes UFC sponsor ...Middle East

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Bud Light becomes UFC sponsor
source : The Hill ( Middle East ) () 82
Bud Light will become the official beer of the UFC next year, the companies announced Tuesday, a major deal for a beer maker that saw sales slow after backlash from its promotional campaign with a transgender influencer. The sponsorship will begin on Jan. 1, 2024. “Anheuser-Bush and Bud Light were UFC’s original beer sponsors more than fifteen years ago. I’m proud to announce we are back in business together,” UFC CEO Dana White said in a statement. “There are many reasons why I chose to go with Anheuser-Busch and Bud Light, most importantly because I feel we are very aligned when it comes to our core values and what the UFC brand stands for.” Bud Light, the top-selling beer for

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