Just a buzz word? What sustainable fashion means today ...Middle East

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Just a buzz word? What sustainable fashion means today
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‘We have enough clothes for the next six generations,’ says Kate V M Sylvester, whose work My Favourite T-Shirt was selected as a finalist of We the Makers Sustainable Fashion Prize 2023. She continues: ‘Sustainable fashion, for me, is about an industry that has more transparent protocols regarding the circular life of the clothing that we make. Everything we could ever need for clothing already exists. ‘Sustainability is such a buzz word, like “superfoods” and “organic”, but it has become yet another marketing hack for big businesses,’ she adds. ‘How do we make things more sustainable; how do you end greed?’ This year, the Sustainable Fashion Prize s

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