How AI is changing the fashion industry and making models susceptible to ‘deepfake porn’ ...Middle East

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How AI is changing the fashion industry and making models susceptible to ‘deepfake porn’
Kate Heussler is witnessing a concerning shift in the fashion industry.  The professional model has done campaigns for big brands — including David Jones, Rebel Sport and Ben Sherman — and now coaches young people entering the industry. She fears for those who come in purely because they’re “desperate for validation or fame”, warning younger models are “vulnerable” and “a prime target for being scammed”. Her worry isn’t just that the young models she coaches may find it harder to get work as global brands including Levi Strauss, Calvin Klein and Tommy Hilfiger use artificial intelligence (AI) generated avatars to showcase their latest fashion. It’s that without adequate regulation, the ris

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