Pause Ads Creep Onto Hulu, Max and Other Streamers ...Middle East

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Pause Ads Creep Onto Hulu, Max and Other Streamers
Time for a different sort of commercial break. Any subscriber to the ad-supported version of Hulu is bound to encounter the usual assortment of TV commercials that regularly interrupt a binge-watch of anything from “Only Murders in the Building” to “NYPD Blue.” Sometimes, a different sort of pitch pops up. This one only surfaces when users stop the action on their own to take a call, grab a snack or hit the bathroom. “Need a break?” asks an on-screen graphic from Procter & Gamble’s Charmin during a halt in one recent stream. The toilet paper’s colorful bear mascot makes an appearance. “Enjoy the go.” There are other ads with similar themes. One on-screen entreaty for Hershey’s Kit Kat s

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