How Marketing Executives Are Thinking About Integrating AI Into Their Strategies ...Middle East

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How Marketing Executives Are Thinking About Integrating AI Into Their Strategies
Since the launch of ChatGPT nearly a year ago, finding the right approach to tapping into the benefits of artificial intelligence has become a key focus for many businesses. Marketing leaders at Mastercard and EY discussed the opportunities and challenges of integrating AI into workflows in front of an audience of marketing executives at a TIME100 Talks event for advertising week on Wednesday. [time-brightcove not-tgx=”true”] Cheryl Guerin, executive vice president of global brand strategy and innovation at Mastercard and Janet Balis, marketing practice leader at EY Consulting in the Americas, joined TIME’s editor-in-chief Sam Jacobs at our New York City headquarters in Bryant Pa

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