Adidas shares soar after booming Yeezy sales lead it to boost profit expectations again ...Middle East

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Adidas shares soar after booming Yeezy sales lead it to boost profit expectations again
Adidas now expects an operating loss of about €100 million ($106 million) in 2023. That’s better than the €450 million loss it forecast in July, and much improved from its initial warning of a possible €700 million shortfall.

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