Travel, shopping platforms teaming up to fight fake reviews ...Middle East

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Travel, shopping platforms teaming up to fight fake reviews
source : The Hill ( Middle East ) () 19
Well-known travel and shopping platforms such as Amazon and Tripadvisor are joining forces to fight fake reviews. Glassdoor, Trustpilot, Expedia Group and Booking.com are also among the companies that said they’re starting a coalition with a goal of protecting access to “trustworthy consumer reviews” Tuesday. The name of the group will be called Coalition for Trusted Reviews and it will do work like sharing methods on detecting fake reviews. The surge in false reviews comes largely from brokers requesting fake reviews through social media and encrypted messaging apps in exchange for money, free items or other benefits. The Federal Trade Commission (FTC) proposed a rule in June aimin

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