NPR: Traffic loss from leaving Twitter negligible ...Middle East

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NPR: Traffic loss from leaving Twitter negligible
source : The Hill ( Middle East ) () 14
Viewership of NPR's digital journalism has decreased only slightly as a result of the company's decision to get off X, the platform formerly known as Twitter. According to an internal audience metrics memo sent to NPR staffers in August that was obtained by The Hill, the organization has seen what its leaders said was an "expected small decline" in audience "relative to our owned and operated, such as NPR.org." Before the April 5 decision, Twitter referrals made up less than 2 percent of NPR.org’s audience, the company said, with a majority coming from its primary news accounts (@npr and @nprpolitics). The audience metrics memo was first reported on by the journalism think tank

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