Shaquille O’Neal Named President of Basketball at Reebok ...Middle East

Reebok has named NBA legends Shaquille O’Neal and Allen Iverson as president of basketball and vice president of basketball, respectively, the brand said in a statement Thursday. As the leader of the brand’s return to making performance basketball footwear, O’Neal will be tasked with leading “the brand’s basketball category strategy and cultivating partnerships with athletes and organisations in the brand’s quest to return to its position as a dominant force in the sport,” the release said. Meanwhile, 11-time NBA All-Star Allen Iverson will help drive athlete recruitment as well as community-based activations, the brand added. O’Neal — an NBA Hall of Famer and shareholder of Reebook parent

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Shaquille O’Neal Named President of Basketball at Reebok ...Middle East

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