ITV announces major change to four of its channels – but only eagle-eyed viewers will notice the big difference ...Middle East

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ITV has announced it will haul in targeted advertising on four channels for up to 1.3million households this month. The targeted ads will run on ITV2, ITV3, ITV4 and ITVBe. The broadcaster already features targeted advertising on the on-demand streaming service ITVXRex TV viewers who use YouView, including BT telly customers, will now see targeted advertising on four more ITV channels. The big change follows a 12 month beta trial, which saw 30 million ads being targeted at select customers. The broadcaster already features targeted advertising on the on-demand streaming service ITVX In the announcement, ITV boasted it had already pushed delivered “over 12 billion addressa

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Last updated : 12 October 2023 clock 01:36 PM

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ITV announces major change to four of its channels – but only eagle-eyed viewers will notice the big difference ...Middle East

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