Modern companies need a purpose. Execs share advice ...Middle East

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Modern companies need a purpose. Execs share advice
Consumers want the companies they support to have a purpose; employees want the companies they work for to have a purpose.  But defining what your company stands for can be complicated. Executives from Deloitte, Google, Pfizer, Estée Lauder, and EeroQ shared their advice during a panel discussion on Tuesday at the Fortune Most Powerful Women Summit in Laguna Niguel, Calif.  Pfizer employees rose to the occasion Angela Hwang, Pfizer’s chief commercial officer and president of the global biopharmaceuticals business, began by explaining that a company’s purpose gives its employees the motivation and energy to do impossible things, and she’s clearly speaking from experience given her company’

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