How to get Y2K revival right ...Middle East

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How to get Y2K revival right
When Nicola Brognano joined Blumarine as creative director in 2020, few were looking to the Italian label to lead the way in new trends. Founded in Capri in 1977 by Anna Molinari, the brand had declined from its late 1990s and early 2000s heyday before being acquired by Italian entrepreneur Marco Marchi in 2019.  But just three years after Brognano’s first collection for the brand, Blumarine has become a Gen Z staple, with its Y2K-inspired butterfly tops and Hello Kitty collabs finding fans among TikTokers hungry for early 2000s nostalgia. Fellow Italian label Diesel went through a similar revival when Glenn Martens joined the label in 2020 and brought back early 2000s oversized denim and in

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